Google Search to drop Sitelinks Search Box
Table of Contents What is a Sitelinks Search Box? A sitelinks search box displays in the Google search results, allowing users to search directly within a website without first visiting it. It usually appears underneath the main result for branded queries, especially on large websites like e-commerce platforms or prominent blogs. Google is phasing out […]
Read MoreSocial Media Calendar for 2025, India
A social media calendar for 2025 is critical for organizations because it simplifies content planning, ensures timely execution, and maximizes interaction on significant cultural and global events. A well-organized schedule allows you to plan your content ahead of time, ensuring that you post consistently. This reduces last-minute stress and helps to balance various types of […]
Read MoreSearch engine marketing strategies – Driving traffic and conversions for business success
Table of Contents Search Engine Marketing strategies (SEM) is a digital marketing technique that uses paid advertising to boost a website’s exposure in search engine results, such as Google Ads . Businesses who bid on specific keywords can have their ads appear prominently when people search for related terms, generating targeted traffic directly to their […]
Read MoreKeyword Marketing: A Beginner’s Guide to Driving Traffic
Table of Contents Keyword marketing is a core part of digital marketing that involves employing certain words or phrases (keywords) to optimize content, create targeted visitors, and boost search engine visibility. To rank better in search results, you must first find the terms your audience is searching for and then carefully incorporate those keywords into your […]
Read MoreGoogle Search Now Supports AVIF Format
What is AVIF? Table of Contents AVIF format (AV1 picture File Format) is an open and royalty-free picture file format that uses the AV1 compression codec. AVIF images can be up to ten times smaller than other image formats while maintaining excellent quality. The AVIF format’s main distinguishing feature is its potential to achieve higher […]
Read MoreKey Digital Marketing Trends for 2024 You Need To Know
Table of Contents Staying up to date on digital marketing trends is crucial for firms to remain competitive and relevant in a rapidly changing sector. As technology and consumer behaviors evolve, so do the strategies that underpin effective marketing efforts. Being informed of the newest trends enables firms to tailor their marketing efforts, ensuring they […]
Read MoreBenefits of Programmatic Advertising for Small Businesses
Table of Contents In today’s fast-paced digital landscape, programmatic advertising has emerged as an effective tool for companies of all kinds, particularly small firms. The benefits of programmatic advertising are that it employs automated technology to purchase and place ads in real time, allowing firms to reach their target demographic more efficiently and effectively. This […]
Read MoreRecommendations in Google Search Console
Table of Contents Google Search Console (GSC) is a sophisticated tool that allows you to monitor, maintain, and troubleshoot your website’s visibility in Google searches. One of its most important advantages is the ability to make recommendations to improve the performance of your website. These tips can apply to a variety of aspects of your […]
Read MoreUnlocking the New Features: Recent Changes to Google Business Profile Chat
Table of Contents The chat and call history feature in Google Business Profile will be discontinued on July 31, 2024. Customers can still use Google Maps and Search to locate and get in touch with your business. Your business description, images, connections to your websites, and anything else you put on your business profile can […]
Read MoreBuilding Strong Customer Networks in Digital Marketing: Strategies and Tips
Table of Contents Customer networks in digital marketing play a crucial role in digital marketing strategies as they involve interconnected groups of customers who interact with a brand, creating a dynamic and engaged community. Here are some of the main reasons why customer networks in digital marketing are important: Enhanced Customer Engagement: Through social media, […]
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