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Conversational Marketing

What is SMS marketing?

SMS marketing, also known as text message marketing, is a digital marketing strategy that involves sending promotional messages, alerts, and updates to customers and subscribers via SMS (Short Message Service) or text messaging.

SMS marketing allows businesses to reach their audience directly and instantly, as text messages are usually read within minutes of being received. It can be used to promote products and services, share exclusive offers and deals, provide important updates, and engage customers in two-way communication.

Sending personalized messages that are relevant to each customer's interests or needs is crucial for engaging them and encouraging them to take action. Businesses can segment their audience based on demographics, purchase history, or other factors to tailor their messages accordingly.

Timing is key when it comes to SMS marketing. Sending messages at the right time can increase the chances of customers seeing and responding to them. Need to consider factors such as time zones, customer behavior, and other relevant data when determining the best time to send messages.

SMS messages should include a clear call to action (CTA) that prompts customers to take a specific action, such as visiting a website, making a purchase, or scheduling an appointment.

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    Benefits of SMS Marketing

    Cost effective SEO

    High Open Rates

    SMS messages have a 98% open rate, compared to email marketing, which typically has a much lower open rate. This means that your message is more likely to be seen by your target audience.


    Immediate Delivery

    SMS messages are delivered instantly and directly to the recipient's phone, making it an ideal channel for time-sensitive promotions or reminders.

    money forward backward


    SMS marketing is generally less expensive than other forms of marketing, such as print or digital advertising.

    personal brand


    SMS messages can be personalized with the recipient's name or other relevant information, making the message feel more personal and engaging.

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    High Conversion Rates

    SMS marketing has been shown to have a higher conversion rate than other forms of marketing, with some studies showing conversion rates as high as 45%

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