Reputed Spices & Masala Brand from Mangalore
BON Masala needed Social media marketing to effectively promote its products on social media platforms, engage with its target audience, increase brand awareness, drive traffic to its website, and ultimately, generate more leads and sales.
Goal
To create Brand awareness & engage among audiences to promote their unique & local products & thus make a stand in the Indian Spices & masala Industry.
Action Plan
▸ Platform Selection - research the market/audiences on every platform to choose the best for a food brand.
▸The platforms were chosen on priority & based on each platform separate strategy was made on how to reach different kinds of audiences.
Creatives
▸ Visual Content is a way of communication when it comes to Social Media.
▸ High-quality visual following trend & brand guidelines was a must.
▸ Our creative team along with marketing team involved in creating a strategy for creatives based on the current algorithm & trend changes.
Action Plan
▸ We completed the full package, developing a website that is consistent with the brand.
▸ We did a Branding design Guideline specific to this niche by identifying its USP & core values of the brand.
▸ We prepared a user journey with wireframes, focusing on BON Masala’s goal of educating the user on their effective and modern approach.
Graphic Designing
Our graphic designing team was responsible for creating visually appealing motion graphics/posters/banners & all kinds of content required.
Copywriting
Our copywriting team is responsible to give the best content for all the visuals considering the trend, psychology & point of sales.
Bringing brand live
Our amazing team was responsible for a successful Social Media Marketing, running various compaigns over a year & driving quality traffic & engagement
