Reputed Spices & Masala Brand from Mangalore
There used to be a time-consuming process where women had to choose, weigh, and grind the spices to make the dishes, but now that there are so many masalas available, this is no longer necessary, cooking is both highly feasible and simple. The same goal drives the creation of BON Masalas: to simplify and enhance cooking.
Problem Statement
▸ The old website did not work well & never opened on mobile.
▸ They needed a fully functional responsive design website that would not break down.
Mobile Commerce Experience
▸ We believe that today's people prefer simplicity rather than complex apps.
▸ We need to slow down, think, and ask ourselves, "What do we really want to accomplish?"
▸ Furthermore, "What do customers really care about?"
Research & Strategy
▸ With BON Masala entering the Digital Space in a specific niche, we had our work cut out for us to understand their users, their habits, and their needs.
▸ We developed user personas as part of our research to comprehend user psychology. This aided in the development of the site's architecture and information architecture.
▸ Users with limited time to shop for groceries and cook from scratch, finding the right balance between flavour and nutrition, budget constraints & enjoy native Mangalore Masala.
Action Plan
▸ We completed the full package, developing a website that is consistent with the brand.
▸ We did a Branding design Guideline specific to this niche by identifying its USP & core values of the brand.
▸ We prepared a user journey with wireframes, focusing on BON Masala’s goal of educating the user on their effective and modern approach.
UX Design Phase
✦ Information architecture mind map
✦ User flow document
✦ Wireframes
✦ Interactive prototype
✦ User testing report
UI Design Phase
✦ Visual design mockups
✦ UI animations
✦ Design system
✦ Design specification
Fast & Safe delivery
▸ Website is been integrated with Shiprocket, a leading logistics partner that ensures timely and hassle-free delivery of products to our customers.
▸ The entire process is been automated.
User Behaviour Tracking & Analytics
The website is been integrated with Google Analytics, which is essential to track and analyze user behavior, conversion rates, and other key metrics that help you understand how users interact with your site and make purchases.
We transform brands, engage customers and grow businesses
Our amazing team creates brilliant experiences for our clients and their customers using strategy, research, design, technology, communications, data and creative thinking.
