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Digital Marketing Partner had the opportunity to collaborate with Opal Polymers, a leading supplier of Black, White, and Colour Masterbatches, to build a dynamic and performance-driven website that highlights their product range and strengthens their digital presence in the polymer industry.
Introduction
Opal Polymers is a leading manufacturer and supplier of high-performance masterbatches used in various plastic processing industries. To enhance its digital presence and streamline product inquiries, Opal Masterbatch partnered with Digital Marketing Partner for a complete web development solution aimed at simplifying the buyer journey and boosting B2B interactions.
About the Project
The objective was to create a robust e-commerce platform tailored for the plastics and chemical manufacturing industry. The focus areas included: ▸A professional and responsive website that reflects the brand’s industrial credibility. ▸Easy-to-navigate product catalogue for B2B and bulk inquiries. ▸Secure and streamlined quotation request and order processing. ▸ SEO -friendly structure to increase visibility among industrial buyers. ▸Backend CMS integration for easy product management.
Our Process
1. Research & PlanningStudied top competitors and user expectations in the B2B plastics sector. Focused on procurement heads, manufacturers, and OEMs looking for quick, detailed product access.2. UI/UX DesignDeveloped a modern yet industrial-themed layout highlighting product categories and applications. Built a categorized filter system for easier navigation based on type, use-case, and polymer compatibility.Delivered a mobile-optimized experience for users on the go, vital for industrial buyers using tablets or smartphones.3. Website Development▸Scalable Architecture: Developed a flexible CMS with capabilities for adding new products, categories, and technical datasheets.▸Secure Access & Admin Panel: Multi-tiered access for product managers and sales teams to manage listings and inquiries efficiently 4. SEO & Performance Optimization▸On-Page SEO: Keyword Optimization for website development, plastic masterbatch suppliers, and industrial color additives.▸Technical SEO: Implemented schema markup, XML sitemaps, and structured product data.▸Lead Capture Forms: Integrated lead magnets and downloadable technical brochures for capturing qualified leads.5. Testing & LaunchComprehensive Testing: Verified product search, form functionality, responsiveness, and data security across browsers.
Key Features of the Website
▸Industrial E-Commerce Integration with quote requests and downloadable data sheets.▸Product Search & Filters for quick navigation by application, grade, and color.▸Responsive, Mobile-Ready Design for seamless access.▸SEO-Enhanced Product Pages with keyword-rich metadata and image tags. ▸Live Chat & Contact Forms for instant customer queries and support.
Results
▸Higher Lead Generation through improved search visibility and lead capture flows.▸Enhanced User Experience for B2B customers through fast load times and efficient product discovery.▸Increased Sales Inquiries from a more accessible and functional online product catalog.
Call to Action
Looking to upgrade your industrial or manufacturing website? Trust Digital Marketing Partner for top-tier website development solutions built to maximize engagement, simplify operations, and grow your digital footprint. Contact us today to launch a high-performance platform tailored to your business needs!
