Engineering Strength, Powering Progress
Maruti Nandan Industries, a specialist manufacturer of oil mill machinery and custom steel fabrications, partnered with Digital Marketing Partner to build a robust, SEO-optimized industrial machinery website. This collaboration reflects their vision of delivering durable, high-efficiency machinery (from Kachhi Ghani Kolhu to turnkey oil mill plants) while enhancing their online presence in the agro-industrial sector.
Introduction
To strengthen visibility in competitive machinery markets and provide buyers with easy access to product details, Maruti Nandan Industries joined forces with Digital Marketing Partner to design an intuitive, mobile-friendly industrial machinery website. The platform showcases their engineering capabilities, product range (e.g. screw conveyors, oil expellers, filter presses), custom fabrications, and turnkey systems—making it simple for industrial clients to explore solutions and request quotes.
About the Project
The goal was to build a professional, conversion-driven industrial machinery website that emphasizes product quality, manufacturing credibility, and ease of use, while optimizing for search engines to attract leads from both domestic and international buyers.
Project Highlights:
▸ Clean, Industrial Design: A layout conveying strength, precision, and engineering excellence.
▸ Product-Based Navigation: Sections like Oil Mill Machinery, Steel Fabrication, Kachhi Ghani Kolhu, Seed Crushers, Filter Presses, etc.
▸ Lead Capture Tools: Quote request forms, clear contact info, “call us 24/7” visibility, testimonial section.
▸ SEO-Optimized Content: Keywords such as industrial machinery website, oil mill equipment manufacturer, steel fabrication services, etc., to improve organic visibility.
Our Process
1. Strategy & Content Planning
We collaborated with Maruti Nandan Industries to understand manufacturing capabilities, client pain points, and target markets (agro-industry, oil producers, etc.).
2. UI/UX Design
▸ Designed a strong, industrial aesthetic that underscores durability and precision.
▸ Ensured mobile and tablet friendly interface for field engineers and plant managers.
▸ Highlighted product catalogue, testimonials, and machinery specifications prominently.
3. Website Development
▸ Built using a scalable CMS (e.g. WordPress or custom) to allow additions of new machinery types.
▸ Integrated quote request/contact forms for fast inquiries.
▸ Implemented security measures, fast loading, and image/media optimization.
4. SEO & Optimization
▸ Conducted keyword research focused on industrial machinery website, oil mill machinery in India, steel fabrication manufacturer.
▸ Optimized meta tags, headings, image alt texts, product descriptions.
▸ Applied local SEO (Rajasthan, Bharatpur region) and industry-specific directories.
5. Testing & Launch
▸ Performed cross-browser and device testing for functionality and responsiveness.
▸ Checked page speed, form submission, navigation flow before going live.
Key Features of the Website
▸ Comprehensive product catalog with detailed product pages (machinery specifications, photo gallery, application use).
▸ Turnkey Plant Solutions section showing complete setup capability of oil mills.
▸ Steel fabrication services with customization details.
▸ Client testimonials to build trust (performance, durability, delivery).
Results
Since launching the new industrial machinery website, Maruti Nandan Industries has seen:
▸ A noticeable increase in customer inquiries for machinery and turnkey oil mill setups.
▸ Better search rankings for keywords related to oil mill machinery manufacturer and steel fabrications.
▸ Improved user engagement: visitors spending more time browsing product pages.
▸ Enhanced credibility and brand perception among agro-industrial clients.
Call to Action
Are you looking to develop a high-performance industrial machinery website that showcases your manufacturing strength and drives leads? Let Digital Marketing Partner create an SEO-optimized, conversion-focused platform that elevates your industrial business. Start your project today—and power your machines with a strong digital presence.
