Taste the Tradition in Every Bite
KHW Khurak, a heritage Indian brand specializing in pickles, spices, and dry foods crafted from traditional recipes, partnered with Digital Marketing Partner to develop a vibrant, SEO-optimized food & spices website. This collaboration highlights KHW Khurak’s commitment to preserving authentic flavors while reaching a wider audience online.
Introduction
To expand its digital presence and make its products easily accessible to customers across India, KHW Khurak worked with Digital Marketing Partner to design a responsive, visually appealing food & spices website. The platform showcases product categories such as pickles, masalas, chutneys, and dry snacks, while offering e-commerce functionality, recipe inspiration, and nutritional information, making it easier for consumers to explore and purchase.
About the Project
The goal was to create a user-friendly, SEO-focused food & spices website that communicates KHW Khurak’s heritage, quality, and authenticity while boosting online visibility and sales.
Project Highlights:
▸ Heritage-Oriented Design: Visuals and layout reflecting tradition, Indian culinary culture, and premium quality.
▸ Product-Based Navigation: Categories for Pickles, Spices, Chutneys, Dry Foods, and Gift Packs.
▸ E-Commerce & Engagement Tools: Online shopping, newsletter signup, recipe blog, and social sharing.
▸ SEO-Focused Content: Optimized with keywords like food & spices website, Indian pickles online, masala products, traditional Indian foods.
Our Process
1. Strategy & Content Planning
We collaborated with KHW Khurak to understand their product lines, target audience, heritage storytelling, and online sales goals.
2. UI/UX Design
▸ Developed a visually rich, intuitive design that emphasizes traditional Indian culinary aesthetics.
▸ Ensured mobile-first design for shoppers browsing on phones.
▸ Streamlined navigation for easy product discovery and checkout.
3. Website Development
▸ Built on a scalable CMS and e-commerce framework.
▸ Integrated product pages with detailed descriptions, images, and nutritional info.
▸ Added secure payment gateways, SSL, and fast loading features.
4. SEO & Optimization
▸ Implemented high-value keywords like food & spices website, traditional Indian pickles, premium masalas.
▸ Optimized meta titles, descriptions, headers, and image alt-text.
▸ Focused on local and national SEO for food enthusiasts and gourmet buyers.
5. Testing & Launch
▸ Conducted cross-browser and device testing.
▸ Verified e-commerce functionality, navigation, and checkout flow.
▸ Ensured speed, security, and accessibility before going live.
Key Features of the Website
▸ Categorized product listings with detailed descriptions.
▸ Recipe section to inspire usage of products.
▸ Online shopping with secure checkout.
▸ Heritage storytelling highlighting the brand’s 150-year-old recipes.
Results
Since launching the food & spices website, KHW Khurak has seen:
▸ Increased online orders and national visibility.
▸ Higher engagement on recipes and product pages.
▸ Enhanced brand credibility and trust among traditional food lovers.
▸ Better search rankings for keywords related to Indian pickles and spices.
Call to Action
Are you ready to showcase your culinary heritage with a professional food & spices website? Let Digital Marketing Partner build an SEO-optimized, visually appealing platform that brings your flavors to kitchens everywhere. Start your project today — share the taste of tradition with the world.
