The Taste of Home in Every Bite.
The Gaarnish team collaborated closely with Digital Marketing Partner to bring their brand vision online. Through continuous strategy sessions and design feedback, the website was shaped into a platform that’s not only functional and scalable but also deeply reflective of Gaarnish’s culinary values. The partnership ensured the perfect blend of storytelling, usability, and SEO performance—positioning Gaarnish as a trusted name in London's growing meal delivery scene.
Introduction
Gaarnish, a London-based meal delivery brand specializing in authentic North Indian home-cooked meals, collaborated with Digital Marketing Partner to develop an intuitive, mobile-friendly, and SEO-optimized meal delivery website. The goal was to craft a seamless digital experience for busy professionals, students, and anyone craving healthy, comforting food—straight from the kitchen to their doorstep.
About the Project
The vision behind the Gaarnish website was to communicate simplicity, warmth, and trust while offering a convenient and user-friendly interface. The project was designed to support online ordering, boost local discoverability, and highlight the brand’s focus on tradition, quality, and affordability.
Key project highlights:
▸ A clean and welcoming design aligned with Indian home-cooked food aesthetics.
▸ Dedicated service sections for weekly meal plans, single meals, and subscription models.
▸ Clear and accessible ordering process for fast checkout and customer retention.
▸ Geo-targeted SEO strategy using keywords like “meal delivery in London” and “home-cooked Indian food.”
▸ Mobile responsiveness for easy ordering on the go.
Our Process
Research & Planning
▸ Local Market Research: Studied meal delivery trends and consumer preferences in London.
▸ User Personas: Mapped experiences for professionals, students, and homemakers looking for budget-friendly, authentic meals.
UI/UX Design
▸ Minimalist yet Flavorful Design: Used colors, imagery, and typography that reflect Indian hospitality and freshness.
▸ Navigation Built for Speed: Quick access to menus, ordering, FAQs, and contact.
▸ Mobile Optimization: Ensured fast load times, clean layouts, and tap-friendly actions for mobile users.
Website Development
▸ Meal Selection & Customization: Enabled users to choose meal types, portion sizes, and delivery days.
▸ Subscription & One-Time Orders: Integrated flexible order management features.
▸ Visual Gallery & Testimonials: Built trust through imagery of meals and happy customer reviews.
SEO & Digital Marketing Optimization
▸ Keyword-optimized pages using terms like “Indian meal delivery London,” “home-cooked meals,” and “North Indian food UK.”
▸ Compressed images and optimized code for performance.
▸ Blog section enabled for food stories, health tips, and cultural insights.
Testing & Launch
▸ Multi-device testing for iOS, Android, and desktops.
▸ Final SEO audits and Google indexing setup.
Key Features of the Website
▸ Intuitive, mobile-first design built for quick ordering.
▸ Rich visuals of meals and kitchen preparation.
▸ Menu filtering, subscription options, and easy checkout.
▸ Geo-targeted SEO for organic reach across London.
▸ Blog and community features to connect with food lovers.
▸ Secure payment integration and inquiry forms.
Results
▸ Increased local traffic through SEO-optimized content.
▸ More daily orders from students and professionals in London.
▸ Enhanced brand credibility through a modern digital presence.
▸ Improved customer retention due to streamlined UX and mobile experience.
Call to Action
Want to build a conversion-driven meal delivery website that connects your kitchen to your customer’s door? Get in touch with Digital Marketing Partner today and bring your food brand to life online.
