Strength That Drives Automotive Innovation
UBT Steel & Alloys, a trusted name in Tool, Alloy, and Engineering Steels, collaborated with Digital Marketing Partner to enhance their digital presence and better connect with India’s growing automotive and manufacturing sectors. With a focus on showcasing their high-performance steel solutions for automotive components, the project aimed to deliver a streamlined, user-friendly, and SEO-driven website tailored to the needs of industrial buyers and sourcing professionals.
Introduction
UBT Steel & Alloys is a trusted supplier of premium Tool, Alloy, and Engineering Steels, catering to India’s manufacturing sector. To better serve industries like automotive, die & mould, and general engineering, UBT Steel & Alloys partnered with Digital Marketing Partner to revamp their digital presence. The goal was to showcase their specialization in Automotive Components and establish a high-performing website that reflects their product strength and industry credibility.
About the Project
The objective was to build an informative, high-speed, and SEO-optimized website that highlights UBT’s steel solutions for automotive and engineering applications.
Key project highlights include:
▸Structuring content to emphasize steel grades used in automotive components.
▸Designing a clean, technical website UI tailored to industrial buyers.
▸Streamlining navigation for product categories like Injection Moulds, Die Casting, and Press Tools.
▸Implementing SEO best practices to rank for steel and automotive-related searches.
Our Process
Research & Planning
We analyzed competitors in the steel supply industry, with a focus on automotive-grade steels and how purchasing managers search for suppliers online.
UI/UX Design
▸Industrial Look & Feel: Created a minimal, professional interface with strong typography.
▸Product-Centric Layout: Designed clear category pages for various applications including automotive components, jigs, fixtures, and moulds.
▸Quick Access: Prioritized easy contact, quote requests, and downloadable product sheets.
Website Development
Responsive Design: Ensured seamless performance across mobile, tablet, and desktop devices.
▸Product Page Structure: Built detailed pages for each steel type with use-cases, specifications, and sourcing information.
▸Fast Browsing Experience: Optimized for quick page loads and smooth interaction.
SEO & Performance Optimization
▸On-Page SEO: Integrated keywords like Automotive Components, Tool Steel, and Die Steel Suppliers across headings, meta titles, and content.
▸Technical SEO: Used schema markup and proper heading hierarchy to improve discoverability.
Performance Enhancements: Compressed assets and implemented caching for superior load times.
Testing & Launch
▸Cross-Browser QA: Ensured all pages functioned properly across different browsers and devices.
▸Final Review & Launch: Launched with a strategic focus on drawing leads from automotive and manufacturing companies.
Key Features of the Website
▸Responsive & Mobile-Friendly Design for optimal user experience.
▸ Advanced Job Search & Filter Options to help candidates find relevant opportunities.
▸ Employer & Job Seeker Dashboards for easy job management and applications.
▸ SEO-Optimized Content to boost online visibility.
▸ Secure and Scalable Platform for long-term growth.
Results
▸Boost in organic visibility for steel grades used in automotive components.
▸ Increased traffic from automotive part manufacturers and sourcing professionals.
▸More product inquiries from Tier 1 and Tier 2 suppliers in the automotive industry.
Call to Action
Want to grow your reach in the automotive and manufacturing industry? Let Digital Marketing Partner build you a strategic and lead-driven website. Get in touch with us today to accelerate your digital growth!
